THE PATRON ( TEQUILA) 
IN 1989 TWO VISIONARIES , PAUL MITCHELL SYSTEMS CO-FOUNDER JOHN PAIL DEJORIA
AND ENTREPRENEUR MARTIN CROWLEY FORMED THE PATRON SPIRITS COMPANY WITH
THE SINGULAR GOAL OF PRODUCING THE BEST TEQUILA IN THE WORLD.
THEY TOOK THE 100%PURE WEBER BLUE AGAVE ,GROWN IN THE HILLS OF JALISCO MEXICO, AND BLENDED TRADITIONAL TECHNIQUES WITH MODERN TECHNOLOGY .
THEY CREATED THE WORLD"S FIRST ULTRA-PREMIUM TEQUILA . PATRON TEQUILA IS TODAY THE WORLD, S NUMBER ONE ULTRA-PREMIUM TEQUILA , AVAILABLE IN MORE THAN 100 COUNTRIES ACROSS THE GLOBE.
PATRON TEQUILA HAS BEEN RECOGNIZED WITH NUMEROUS HONORS , INCLUDING THE
AMERICAN ACADEMY OF HOSPITALITY SCIENCES " FIVE STAR DIAMOND " AWARD IMPACT MAGAZINE 'S HOT BRAND OF THE YEAR" AWARD,"COMPANY OF THE YEAR" HONORS FROM THE BEVERAGE FORUM ,"SPIRIT BRAND OF THE YEAR" FROM MARKET WATCH MAGAZINE, INCLUSION IN ADVERTISING AGE MAGAZINE'S "MARKETING 50" LIST, AND A DRINKS INTERNATIONAL "TRAVEL RETAIL EXCELLENCE" AWARD.
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